In Service of Your Evolution.

Accelerating your journey as a leader and legendary organization.

Today’s leadership is more demanding — and more personal — than ever. Every decision is high-stakes. Every relationship matters. And every blind spot is expensive. If you're not investing in how you lead — mentally, emotionally, and relationally — you're falling behind. This is about performance at the highest level. And that starts within.

As an Embedded Coach and Head of Culture at Sonder, a unicorn startup that rapidly grew from 150 to 2,500 employees and eventually went public, I led over 10,000 coaching sessions —supporting emerging leaders in achieving the impossible, over and over again. I have seen firsthand what truly fosters engagement, creativity, and resilience…

how I can help

  • Organizational Advising

  • Fractional Embedded Coaching, Training & Placement 

  • Facilitation & Team Building

  • Training & Workshops for Customer-Facing Employees

Organizations

  • 1:1 Executive Coaching

  • Conflict Coaching

  • Tailored Referral Services

  • Six-Month Group Coaching Program

Individuals

Francis Davidson, Founder & CEO of Sonder

“Alita became a cornerstone of our company. She helped our leaders – executives and middle management – understand their blindspots, improve their ability to lead teams and scale themselves up to meet the growing demands of their role. Hiring an embedded coach is one of the best HR decisions I’ve made at Sonder.”

After two decades of helping startups, nonprofits, and health-sector ventures transform into thriving, scalable ecosystems, I’ve had the privilege of coaching visionary leaders who demand more—from themselves, their organizations, and the world around them.

I’ve witnessed the breakdowns, breakthroughs, and comebacks—the humility, perspective, and mastery that emerged as a result.

It’s what keeps me in endless awe of the human condition: how interconnected, resilient, and powerful we become when we’re truly committed to our personal and collective evolution.

Today, I’m here to empower the next generation of leaders to meet their full potential—by meeting them where they’re at. To introduce them to what’s possible when they get out of their heads and into the present moment opportunity. 

Rachel Rosenberg, Founder & C.E.O of 33 Group

“In a matter of one session Alita recognized and surfaced issues that our team had been struggling to articulate, much less address. We left the experience with a deeper understanding of our values, our culture and our non-negotiables.  Alita is a master at giving honest reflections and accelerating self-awareness. After partnering with her I feel equipped to navigate our ever-evolving team dynamics and the elusive complexities of the human experience!”

Joanna Griffiths, Founder & CEO at Knix

“We knew that we wanted to set up an Embedded Coaching function at Knix but candidly didn’t know where to start. Alita’s team took the time to understand our organization, culture and objectives and found us an incredible coach. I’ve received a ton of positive feedback from employees about how grateful they are to have coaching in-house, my only regret is that I didn’t do it sooner!”